The key to great staging isn’t impressing a specific type of buyer. The real magic happens when a home feels welcoming to just about anyone who walks in the door. That’s when buyers start imagining their lives there. When that connection happens, offers follow quickly—and often at a higher price.
Designing for broad appeal doesn’t mean making the home feel boring or bland. It means creating a clean, fresh space that helps buyers emotionally connect with the property. It’s the visual version of that first good impression, and it matters.
A Neutral Foundation Can Still Be Beautiful
We’ve all heard people say “use neutral colors,” but that doesn’t mean everything needs to be beige or dull. Neutral tones can feel modern, elegant, and fresh. At Viano, we often use soft whites, muted grays, or warm taupes to create a calming backdrop.
These colors help buyers imagine their own belongings in the space. Instead of focusing on someone else’s bold wall color or artwork, they can picture how they’d make the space their own. The goal is to invite imagination, not limit it.
Choose Furniture That’s Stylish and Easy to Love
When it comes to furniture, we look for pieces that feel updated and comfortable without being too trendy. Our team blends inspiration from Contemporary, Spanish, Transitional, and Modern styles. This mix keeps things current and inviting without leaning too far into one look.
Buyers should walk into a room and feel at ease. When the furniture is welcoming, people can picture themselves relaxing, entertaining, or just enjoying everyday life in the home.
Decluttering and Depersonalizing Make a Huge Difference
You might hear this tip often, but it’s worth repeating because it really works. When a home is filled with personal items—like family photos, collectibles, or unique decor—it can make it harder for a buyer to mentally move in.
Our stagers know how to simplify a space without stripping it of character. We remove distractions, create a sense of openness, and highlight the best features of the home. A cleaner look helps buyers stay focused on the layout, lighting, and potential of each room.
Layout and Flow Matter More Than You Might Think
Even beautifully decorated spaces can fall flat if the layout feels cramped or awkward. How you place furniture can completely change how a buyer experiences the room.
We arrange each space to feel open, balanced, and easy to move through. If the home has access to a patio or yard, we make sure the staging draws attention to that indoor-outdoor connection. When the layout flows well, it makes the home feel bigger and more livable.
Add Style Through Accessories, But Keep It Broad
Accessories are the finishing touch that make a space feel warm and complete. We love adding cozy textures through throws, pillows, rugs, and plants. For artwork, we often stick with abstract or nature-based pieces. This adds character without pushing a specific theme or lifestyle.
Whenever possible, we also include custom artwork from local artists. These pieces help the home feel unique without being overly personal. The space should feel intentional, but not like it belongs to someone else.
Tie the Whole Home Together
Consistency is one of the secrets to a professional, polished look. When each room feels connected to the next—through color, style, or mood—the entire home feels like one cohesive experience.
At Viano Décor, we aim to create that sense of flow and unity throughout the property. It helps buyers move from room to room with ease and confidence. That feeling of “this just works” is often what tips them toward making an offer.
What We’ve Seen So Far This Summer
Since our grand opening earlier this season, the energy has been incredible. We’ve been working with real estate agents across Los Angeles, staging homes that truly stand out in today’s market.
Our founder, Joanna Segoviano, brings a unique perspective to every project. With her background in real estate, she understands what agents are juggling behind the scenes. That experience shapes how we approach staging—from the systems we use to how we communicate with agents and homeowners. It’s whats made us one of the top real estate staging companies in Los Angeles.
We are here to make things easier for our clients. Our goal is to support agents and/or sellers in creating listings that move quickly and impress buyers. We take pride in being reliable, responsive, and easy to work with, while delivering a look that helps homes shine.
Contact Viano Decor 📍 5255 E Washington Blvd, Commerce, CA 90040 📞 (800) 794-1610 📧 staging@vianodecor.com 🌐 www.vianodecor.com 📱 Follow on Instagram @vianodecor